Chris Marrano portrait
Riley·creative review·running
Mia·Meta analysis·running
Reporting·daily digest·sent
FOUNDER, BLUE WATER MARKETING + ADIQ.AI

My agency runs on AI systems.Now you can plug them in.

The same workflows that run Meta ads for Blue Water Marketing clients, set up in your own account. No coding, no prompt engineering, nothing to build.

No code. Just the workflows.
$50M+Meta ad spend managed
10+AI agents in production
Since 2017running Blue Water Marketing
7 to 8 figDTC brands served
1DTC brand exit (2021)
THE STATE OF DTC

You know what this feels like.

01

CPMs are up.

Every dollar buys less reach than it did last quarter.

02

Attribution is broken.

You can't see what's actually driving the sale.

03

Creative fatigues in days, not weeks.

Winners die before you can scale them.

The AI wave is not coming. It is already here. You don't have a year to figure this out. You have this quarter.

Chris Marrano on stage
WHO I AM

Your ads should make more money, waste less, and give you your life back.

I founded Blue Water Marketing in 2017 and sold a DTC brand in 2021. I know what makes ad accounts make money and what makes them bleed. The last 18 months broke everything I thought I knew, so I rebuilt the agency on AI agents. Not as a bet. As a survival move. My agency was the guinea pig. I paid the toll so you get the version that already works.

HOW IT WORKS

Three steps. Zero code.

01

Pick a system

Daily Meta report, creative review, ad generation, reporting. Start with the one that saves you the most time.

02

Install it with a guided video

Follow a short walkthrough and paste one line. No coding, no prompts to write, no setup calls.

03

Let it run

It works every morning on your own ad account. You approve the calls, it does the grind.

THE OPERATING SYSTEM

A full roster of AI agents. One daily rhythm.

Already built and pressure-tested on my own P&L. You don't build these. You install them.

Running

Mia

Meta ads analysis and daily recommendations

This morning's report

  • Compared yesterday to last week
Running

Riley

Creative review against the brief

Running

Sage

Ad design generation

Running

Video Engine

Video production pipeline

Running

Content Engine

Content scan and publishing

Running

Call Intelligence

Insights from every client call

Running

Reporting

Client reports on autopilot

Running

Cold Outbound

Prospecting on a schedule

HarperSamAlexMiaRileySage10+ agents in productionHarperSamAlexMiaRileySage10+ agents in production

It runs before you wake up.

Overnight
  • Data sync from Meta, Google and Shopify
  • Video analytics
  • Trend fetch
Morning
  • Baselines
  • Content scan
  • Morning briefing with wins and the plan
All day
  • Deep analysis
  • Hourly checks
  • New ad evaluation
  • Daily digest
Weekly
  • Learning cycle
  • Creative diversity review
PROOF

The system, on real client accounts.

Every number below is from Blue Water Marketing clients running on this system.

Bread & Butter Pickleball

Sports & recreation

Meta + Google
$33K to $1.61M

monthly revenue, March 2023 to November 2025

Seven-figure months 3
Full-year revenue, 2024 to 2025$4.38M$6.46M

Spout Water

Home tech

Meta + Google
$1.94M

2026 revenue through October

Monthly revenue (Mar to Sep 2026)$116K$441K
Q3 2026 blended MER 11.6x

Outrank

Streetwear

Meta + Google
+84%

revenue, Jan to Oct 2026 vs 2025

Jan to Oct revenue$1.10M$2.04M
New-customer orders8,36715,811

FishSkyn

Consumer accessories

Meta + Google
+91%

Q3 revenue, 2026 vs 2024

Q3 revenue$291K$557K
New-customer orders, Jan to Oct18,74023,143

Red Rooster Coffee

Food and beverage

Meta + Google
+23%

revenue, Jan to Oct 2026 vs 2025

Jan to Oct revenue$1.73M$2.12M
Monthly ad spend$3K$16K

Bulk Candy Store

Candy and confectionery

Meta + Google
+70%

revenue, Jan to Oct 2026 vs 2025

Jan to Oct revenue$473K$804K
Orders, Jan to Oct8,82515,742

Shopify total sales with Meta and Google spend, from our reporting system. Updated through October 2026.

"I don't feel like they're just an agency we've hired. I feel like they're part of our team."
Reuben Vollmer, CEO and Founder, Spout Water
"Being able to trust somebody that we're putting our best foot forward and keeping the foot on the gas where we should be has probably been the biggest relief in my personal life and business life."
Thomas, Founder, FishSkyn
"Never have I seen anyone go into this much detail to break down the products we have and how best to sell them."
Ken Shenkman, Owner, Bulk Candy Store
"I feel like they're constantly watching my money."
Bread & Butter Pickleball
"With other agencies, we had dips and peaks, and we've just been able to consistently grow at a steady pace."
Outrank
"I don't feel like they're just an agency we've hired. I feel like they're part of our team."
Reuben Vollmer, CEO and Founder, Spout Water
"Being able to trust somebody that we're putting our best foot forward and keeping the foot on the gas where we should be has probably been the biggest relief in my personal life and business life."
Thomas, Founder, FishSkyn
"Never have I seen anyone go into this much detail to break down the products we have and how best to sell them."
Ken Shenkman, Owner, Bulk Candy Store
"I feel like they're constantly watching my money."
Bread & Butter Pickleball
"With other agencies, we had dips and peaks, and we've just been able to consistently grow at a steady pace."
Outrank

Make more money

Find the winners faster and put spend behind what is working before it fades.

Waste less money

Catch fatigue and wasted spend early, before it costs you the month.

Get your time back

The system handles the daily grind so your hours go to strategy and brand, not spreadsheets.

One operating system. Three ways to get it.

THE LAB

Blue Water Marketing

The agency running on the system. For 7 to 8 figure DTC brands that want Meta, Google and Klaviyo handled.

Most PopularTHE CLASSROOM

The Marketing AI Operator

Ready-made AI systems for your Meta account, installed step by step with guided videos. No coding. New systems every week.

Join the Community

Cancel anytime.

THE PRODUCT

ADIQ.AI

The creative intelligence platform. Bulk launcher, image generation and strategy engine for in-house teams.

FREE DOWNLOAD

The Claude Ad Account Kit.

Eight ready-made AI workflows for brands running Meta ads. Each one asks you a few questions, then does the work.

Get the free kit
Buyer research
Competitor teardown
Hook angles
Creative diversity score
Hook x Hold
Diagnose
Scaling plan
Performance report
WHY THIS IS DIFFERENT

Most AI content teaches you to build. You don't have time to build.

You don't need another Claude Code tutorial, prompt pack or automation course. You need the workflows that already work, running on your own data. Every system in the community comes with a guided install, and when I improve mine, you get the update.

Chris Marrano speaking on stage
SPEAKING

On stage. On the mic.

Available for keynotes, panels and deep-dive interviews on AI in DTC, agency operations and paid media.

Podcast

The Ecommerce Edge Podcast

Feature episode E659

Summit

Ecom North Miami Summit

Keynote speaker

You've seen the system. Now plug it in.

The operators who move this quarter win the next decade.

Cancel anytime.